Dean of Design School of Hunan University, professor He Renke, attended the Interior Motives China Conference 2011 on which the world-renowned magazine-cardesignnews.com- makes a special report.

On April 17, Shanghai hosted more than 300 representatives of automobile industry to attend the opening ceremony of the Interior Motives China Conference 2011. The conference, themed as “Challenge of Discrepancy-guide Direction for the China’s Developing Market on Native Design”, is of great significance to China as the world’s biggest automobile market. On the first day of the conference, the debates among experts made a breakthrough on the most discussed “C Factor” and exploration of future developments.

Professor He was invited into the discussion over the theme of “green future” in the fourth conference room, during which he presented design works of Design School of HNU and his research on the concept of future mobile.